Heart of Abalone (Pty) Ltd

Discover South Africa's Abalone Heritage

Located in the New Harbour of Hermanus, Heart of Abalone offers visitors a unique opportunity to explore one of South Africa's most fascinating marine industries. This tourism experience operates on Abagold's farm, one of the oldest and largest abalone farms in the region.

Once abundant along South Africa's coastline, the local abalone species (Haliotis midae) - traditionally known as "perlemoen" in Afrikaans - has become a prized delicacy facing sustainability challenges. The farm tour provides insight into how commercial farming has helped preserve this precious resource while creating a thriving export industry.

Farm Tour Experience

• Guided walks: Explore the impressive farming operation with knowledgeable guides who explain the full life cycle of abalone
• Tasting option: Sample this South African delicacy as part of your experience
• Duration: Approximately 1 hour 15 minutes
• Regular tour time: Weekdays at 11:00 (group tours and alternative slots available by appointment)

The tour begins at the Heart Shed, where visitors learn about abalone in its natural habitat before donning gumboots (provided) for the farm walk. The sheer scale of the operation surprises many locals and tourists alike.

Local Tips

• Booking is essential: Especially for groups larger than 5 people
• Come prepared: Bring warm clothing and your own socks for the gumboots
• Arrive early: Take time to explore the Heart Shed before your tour
• Not ideal for young children: The tour is more suitable for those old enough to understand the information

Shopping Experience

The onsite Heart Shed shop offers a variety of abalone products and souvenirs, including:

• Canned and dried abalone in various grades
• Polished and raw abalone shells
• Jewelry featuring abalone shell
• Mineral resin products with abalone inlay
• Branded clothing and souvenirs

The operation showcases South African innovation and entrepreneurship, transforming from a home experiment by the founder in 1984 to a significant export business sending over 1,000 tonnes of abalone to Asian markets annually.